Student marketing - a specific campaign for each target group

Successful student recruitment begins with the right match!

The different target groups in student marketing

  • Starting out: Prospective undergraduate students with little experience are looking for the right Bachelors programme.
  • Parental influence: Parents are both influencers and co-decision makers when a student is making important academic decisions.
  • Advancing education: Prospective postgraduate students searching for a degree programme are already familiar with the higher education system and have an idea of the route which they want to take.
  • Moving up the corporate ladder: Professionals who are looking for information on how they can integrate their studies alongside their day-to-day activities.

All target groups are looking for study-related information, however find themselves at various stages of the study selection process. This is a key challenge in student marketing.

Our goal is to guide and to help prospective students in their quest to find the right study programme. This is exactly what we achieve with our targeted campaigns. Our platforms enable prospective students and institutions to have meaningful and mutually beneficial interactions and thus offer a perfect way for universities to promote their study programmes.

With us, you will reach the right audience:
Interested. Eager. Qualified.

Your target group:
Prospective undergraduate students

  • 16-21 years old
  • Qualified to undertake higher education
  • Little knowledge of the world of higher education
  • On the lookout for an undergraduate programme
  • Topics: general advice on studying, study opportunities, financing and student life
more

With BACHELOR AND MORE you will be able to effectively reach prospective undergraduate students from Germany and Austria and draw attention to your Bachelors programmes:


The Studienscout-NL campaign covers online marketing channels through which Dutch higher education institutions reach prospective students from Germany who have a specific interest in studying in the Netherlands:

Your target group:
Parents of prospective undergraduate students

  • Changed higher education landscape as a result of the Bologna Process
  • Searching for information regarding the new system
  • Play a key role in their children’s study choice process
  • Looking to give their children a smooth start to student life
  • Topics: higher education system, financing, admissions and start of study
more

Parent-oriented information and marketing measures within the field of student marketing have never been more important. The BACHELOR AND MORE campaign is there to help you reach this intermediary target group with special offers for parents:

 

Your target group:
Prospective postgraduate students

  • 20-28 years old
  • Current undergraduates and those holding an undergraduate degree
  • Searching for a suitable postgraduate programme
  • Looking for opportunities to gather professional experience
  • Field of study partly predetermined by undergraduate degree
  • Topics: specialisation opportunities, admissions, career perspectives and entry
more

Through the MASTER AND MORE campaign you will reach the right target group for your postgraduate programmes, internships or other relevant offers for prospective postgraduates:

 

Your target group:
(Young) Professionals

  • 25 years and older
  • BA and MA graduates with existing work experience
  • Those looking to enhance their education
  • Topics: specialisations, admissions, career perspectives and combining work and study
more

MBA Lounge targets young professionals and employed people with an interest in MBA, EMBA or other executive programmes. The focused approach of the online marketing channels enables you to directly address this target group segment.

 





Address

border concepts GmbH
Bahnhofstraße 40
48599 Gronau
Germany

+49 2562 99380
studentrecruitment@bo-co.eu
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