Dear business partner,

border concepts is doing business throughout Europe. We organize study fairs and operate several study portals and thus we are an important interface between universities, enterprises and potential students. In cooperation with you as our business partner, we have been implementing marketing activities over the last years which positively influenced the careers of many tens of thousands of young people – that is what we are often given as a feedback. And that is the point: Showing young people what is feasible and help them discover the paths they can take to achieve their goals.

Coronavirus crisis
Now the whole world is facing the Coronavirus crisis. The situation seems to be unreal. By 21 February, the world still was “in good order”. Today, the situation is quite different: Borders are being closed, Germany is on the brink of a complete “shutdown”, measures are being imposed on us which we never thought could become real in our free and individual lives. However, this approach is important to protect especially those of us who belong to a high-risk group. These are my and also your parents and grandparents, partners and the weaker members of our society.

We, too, like all other enterprises, universities, schools, authorities, customers, suppliers and institutions, have to cope with the big challenge of handling the situation in the best possible way. Since 24 February we have been holding crisis meetings almost every day to get things clear, exchange information and find out about the next steps the politicians might take. We try to foresee the possible consequences for our approach. We have successfully managed the situation to date and we have taken all measures necessary to organise our business operations in consideration of the interests of our customers, staff and their families.Master and Bachelor fairs in April/May
However, it is now clear that our fairs scheduled for April and May cannot take place. The fairs have been postponed to the dates stated below. We are sure you understand the necessity and we are looking forward to our joint fairs in October.

The many talks I have had during the last days made me feel that – despite the spatial distance between us – we have come closer together which is a good thing; because the current situation and the consequences still to come will influence our lives – both as a society and as individuals – for a very long time. We will have to stand together – and this will be much more important than in the time before 24 February. “Take care and stay healthy” – that is how we say goodbye now.

New and innovative concepts
We’re now concentrating our efforts, to support you with your international student recruitment and marketing in a digital way.

Our new platform will already be available for you in June 2020. The new platform will enable institutions to interactively reach out to prospective students and to fascinate them about the study-related offer. Just as at our student fairs, you can bank on meeting the right target group, advising students in one-to-one conversations, and on giving lectures about a particular topic to a bigger audience.

We’re re-inventing student recruitment events! If you are now thinking about online events with 3D fair booths, avatars in second-life-styles or the use of common conference tools – you will definitely be surprised. We are looking forward to offering suitable marketing services for you in these challenging times.

So please take care of yourself and your families, stay with us and – as soon as the spell is broken – let us continue showing young people which amazing chances a Bachelor or Master degree can open up to them.

Take care and stay healthy!

Sending best wishes from the entire team

Karel Otte


New fair dates MASTER AND MORE

  • 23/10/2020 | Nürnberg
  • 26/10/2020 | Leipzig
  • 28/10/2020 | Hannover
  • 30/10/2020 | Düsseldorf

New fair dates BACHELOR AND MORE

  • 24/10/2020 | Nürnberg
  • 31/10/2020 | Düsseldorf

Please contact us in case of any questions!


border concepts GmbH
Bahnhofstraße 40
48599 Gronau

+49 2562 99380

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