Recruit future undergraduate students from Germany and Austria with the BACHELOR AND MORE campaign: broad-range communication platforms for your undergraduate marketing
The BACHELOR AND MORE campaign is designed to promote your undergraduate degree programmes to high-school students and graduates in Germany and Austria.
The cross-media approach takes into account current trends in information-seeking behaviour of potential undergraduate students. In that way, higher education institutions can reach their target group of prospective undergraduate students via the most relevant communication channels.
Undergraduate fairs offer an ideal platform for higher education institutions to promote their undergraduate programmes and to connect with prospective students. Through consultations at a fair booth, as well as through presentations for of a larger group of visitors, universities can share their study-related information in an effective way.
www.bachelor-and-more.de and .at are among the most comprehensive study portals in German-speaking Europe, presenting a broad range of higher education institutions and their undergraduate programmes. Institutions can make use of different channels (profiles, banners and special features) to highlight their study-related offer.
Higher education institutions can present their campus and programmes in the BACHELOR AND MORE study guide. The guide will be distributed directly to the target group in print and e-guide version (with multimedia content).